In an endeavor to consider market abuse in the consumer goods industry, I would be considering the Air Conditioner (AC) segment in India. This market can be segregated into two major parts i.e. the fore market or the primary market that deals with the transaction of buying and selling of the good and the aftermarket or the secondary market that deals with the spare parts and services thereof that are required to keep the goods functioning.
The Air Conditioner market in India includes many players. These include both foreign and Indian brands such as LG, Voltas, Samsung, Daikin, Panasonic, Hitachi, Blue star, Godrej etc. The fore market in air conditioners appears to be competitive.
The primary market and …show more content…
Inevitably, the first thing they saw was the massive volume of this potential market, rather than its cultural idiosyncrasies.
The Indian consumer durables segment can broadly be segregated into consumer electronics (TVs, VCD players and audio systems etc.) and consumer appliances (also known as white goods) like refrigerators, washing machines, air conditioners (A/Cs), microwave ovens and vacuum cleaners.
Most of the segments in this sector are characterized by intense competition, emergence of new companies (especially MNCs) and introduction of state-of-the-art models, price discounts and exchange schemes. MNCs continue to dominate the Indian consumer durable segment.
In consonance with the global trends, over the years, demand for consumer durables has increased with rising income levels, double-income families, changing lifestyles, availability of credit, increasing consumer awareness and introduction of new models. Products like air conditioners are no longer perceived as luxury …show more content…
In the case of more expensive consumer goods, such as refrigerators, washing machines, color televisions and personal computers, retailers are joining hands with banks and finance companies to market their goods more aggressively. Among department stores, other factors that support rising sales include a strong emphasis on retail technology, loyalty schemes, private labels and the subletting of floor space in larger stores to smaller retailers selling a variety of products and services, such as music and