Metaphor represents a relationship between two things suggested through an analogy. For example, the slogan advertised at the end of the COD: Black Ops commercial states, “There is a soldier in all of us”. The advertisers are not necessarily implying that there is an actual soldier inside of us, but rather they are implying that this video game is so much fun that everyone will become “hooked” on it once they play. “In metonymy, a relationship is suggested that is based on association, which implies the existence of codes in peoples minds that enable them to make the proper connections” (25). Using the same example, “There is a soldier in all of us”, the advertisers replace “player” with “soldier” suggesting that these terms are interchangeable in this instance. As James Monaco has noted, “a metonymy is a figure of speech in which an associated detail or notion is used to invoke and idea or represent and object” (25). Generally speaking, metaphor and metonymy are often mixed together simply because any given object or phrase usually has both metaphoric and metonymic significance. However, in semiotic analysis the distinction between the two is important because it enables researchers to understand how objects and images create
Metaphor represents a relationship between two things suggested through an analogy. For example, the slogan advertised at the end of the COD: Black Ops commercial states, “There is a soldier in all of us”. The advertisers are not necessarily implying that there is an actual soldier inside of us, but rather they are implying that this video game is so much fun that everyone will become “hooked” on it once they play. “In metonymy, a relationship is suggested that is based on association, which implies the existence of codes in peoples minds that enable them to make the proper connections” (25). Using the same example, “There is a soldier in all of us”, the advertisers replace “player” with “soldier” suggesting that these terms are interchangeable in this instance. As James Monaco has noted, “a metonymy is a figure of speech in which an associated detail or notion is used to invoke and idea or represent and object” (25). Generally speaking, metaphor and metonymy are often mixed together simply because any given object or phrase usually has both metaphoric and metonymic significance. However, in semiotic analysis the distinction between the two is important because it enables researchers to understand how objects and images create