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Digital revolution has given the fans and consumers a power to make-or-break a release. Leveraging the social media channels as marketing tool helps to make a product viral. Its thus important to utilize these channels and publicize a product (well in advance of the product launch). Creating a loyal fan base is thus essential for successful spread of the product. Recommendations and reviews/ratings systems aid in word-of-mouth marketing, and utilizing these online channels is an essential marketing strategy. Marketers need to be watchful of the new entrants and niche products and strategize their products as per the changing customers and