The retail sector is presently undergoing a change in India. Previously customers used to go to kirana stores to purchases their items/products /goods. This later changed to bigger shops run by one man with a few employees and all the work was done manually. Department stores came into being. Beginning in the mid-1990s however there was an explosion of shopping malls. Where customers interacted with professionals and not with just one single person (the owner). (Ms. Vidushi Handa, Mr. Navneet Grover).Consumers can have a wide range of choices of goods. With great offers, discounts
Growth of Orgainsed Retailing in India
Organised retailing in India initially started in south India .the availability of land at prime locations …show more content…
Category killers: Small specialty stores that offers a variety of categories. They are known as category killers
10. Specialty store: Are retail chains dealing in specific categories and provide deep assortment. Mumbai’s Crossword Book Store and RPG’s Music World is a couple of examples.
Challenges to Orgainsed Retail Development in India
• The kiranas continue: The very first challenge facing the organized retail industry in India is competition from the unorganized sector. Traditionally retailing has recognized in India for centuries. It is a low cost construction, mostly owner operated, has negligible real estate.
• Retail not being recognized as an industry in India: lack of credit as an industry obstructs the availability of finance to the existing and new players. This affects growth and development plans
• The High cost of real estate: Real estate prices in some cities in India are between the highest in the world. The lease or rent of property is one of the major areas of spending. A high lease rental decreases the profitability of a project.
• High stamp duties: In addition to the high cost of real estate the sector also faces very high stamp duties on allocation of property, which varies from state to …show more content…
Consumer expects the quality product at decent price. Modern retailers offers a wide range of products and value added services to the customer’s .this results in the growth of organised retailing in India.
• Increase in the number of working women: Today the women are qualified and literate. They have to maintain a balance between home and work. The purchasing habit of the home maker is different from the working women.
• Value for money: Organised retail deals in high level of value for money and the customers able to enjoy economies of large scale production and distribution. They eliminate intermediaries in distribution channel. Organised retailers offer quality products at reasonable prices. Example: Big Bazaar and Subhiksha.
• Emerging rural market: Now a days the rural market in India is facing a huge competition in retail sector .also rural market in India is the fast emerging as the rural consumers are becoming quality aware. Therefore due to huge potential in rural retailing organised retailers are developing new products to satisfy and serve rural customers. In India, Retail industry is showing the country’s largest number of employment after