In order for companies to make money and gain new customers they must establish credibility– ethos– and the best way to do this is with proven tests. These results often leave much to be desired, so companies prey on their audience’s lack of statistical knowledge and skew their results to make themselves stand apart from their competitors. Some of the most common ways this is done is by exaggerating the graph to make their product seem far better than the competition, and upon closer examination shows they actually very comparable. Another common way to skew data is to test it under desirable conditions or to test the product multiple times and only express the results of the best test. Even though these tactics are, simply put, deceptive they are nevertheless effective in convincing consumers to choose their product or else there would be no reason for so many companies play this misleading numbers
In order for companies to make money and gain new customers they must establish credibility– ethos– and the best way to do this is with proven tests. These results often leave much to be desired, so companies prey on their audience’s lack of statistical knowledge and skew their results to make themselves stand apart from their competitors. Some of the most common ways this is done is by exaggerating the graph to make their product seem far better than the competition, and upon closer examination shows they actually very comparable. Another common way to skew data is to test it under desirable conditions or to test the product multiple times and only express the results of the best test. Even though these tactics are, simply put, deceptive they are nevertheless effective in convincing consumers to choose their product or else there would be no reason for so many companies play this misleading numbers