Availability Heuristic is a mental short cut the human brain makes when evaluating things such as concepts or decisions. Humans estimate the likelihood of events based on the information available in their memory. If memories quickly come to mind, the person may assume that the event is more common. If there are no available memories, the person may assume it is less common. I will incorporate Availability Heuristic in my speech by asking the audience to write down estimations to a variety of questions. I will ask them to estimate how often they think child abuse or neglect takes place in the US, how many children on average die per day, and how many cases of abuse and neglect are reported each year. After hearing a few estimations, I will answer those questions. This will make my speech more influential by making …show more content…
For example: Titles (PhD) People will listen to a person with a PhD more than they will listen to one without because a PhD means that person is highly educated. We as students listen to our professors because they have authority over us. A way in which I will use Authority is to speak of my experience/expertise in child abuse. I was abused till the age of 14 by my mother. I managed to find a way out unlike Gabriel, a 5 year old boy I took care of. In 2009 Gabriel’s life was taken from him as a result of child abuse. These anecdotes are very personal and emotional stories that will appeal to the audience’s emotions keeping them engaged in the speech. They also give myself as a speaker credibility making the speech more influential or