Samsung isn’t the only android that is on the market and has other competitors like LG, Sony and etc. Apple’s IPhone however is a direct competitor in terms of sales and the production of higher end smartphones.
Samsung 's market share dropped to 29.5 percent in the fourth quarter of 2013, from 31.1 percent a year earlier, mainly due to a saturated high-end smartphone market in developed regions, according to research firm Gartner. During this quarter, Chinese manufacturers including Huawei and Lenovo picked up market share, as they acquire technical and design expertise to add to their low production costs,” (cnbc.com, …show more content…
If we use the debt ratio formula which is “Debt Ratio = Total liabilities/ Total assets” we can calculate how much the company’s assets are debt and if you do the calculations we the following numbers .346 for 2011, .329 for 2012 and 2.99 for 2013. With the numbers decreasing it means that the company has less dependence on leverage, this lower ratio suggests that the company has a much stronger equity because it is using less borrowed money and thus the company is much safer. Another way we could check to see the leverage is use the debt-equity ratio which instead of comparing total liabilities to the total assets a company possesses. The way to do this is to use the debt-equity ratio which calculated the leverage by comparing total liability to its stockholder equity and the formula used to calculate this is “ debt-equity = total assets/stockholder equity”. Much like the debt ratio if the debt-equity ratio is low it means that the company isn’t using as of lender and creditor’s money but instead are using the money that was invested by the stockholders. The calculations for these are .528 for 2011, .491 for 2012 and .427 for 2013; there are is pattern of less dependence on creditors and lenders to fund the company and more money being used from stockholders which is strengthening the company’s equity and thus giving the company’s stockholders more