There some goals that internal or within the company. Some department, such as IT, marketing or sales department may have individual goals to meet. A goal that includes objectives on how the company intends to make a profit through producing high sales in called profitability. This goal includes specific goals for marketing, promotion and sales. In this specific goal companies conduct research to determine the potential profitability of a given market. The main reason for corporate goals and strategic in business is for:
Corporate goals give important information and guidance to the …show more content…
Information technology is used to underpin various strategies from industry- beating reductions in inventory costs, to customer delight through individualized tailoring of the consumer experience, to new products or services that shake up the competitive order. (Bredemeyer,2004)
That is, technology is fundamental to differentiating capabilities, whether we choose to compete on operational excellence, customer intimacy, or innovation. At the same time, it is also fundamental to business activities in which we are not choosing to excel but merely opting to do well …show more content…
In some places we may use this tool to maintain
Parity with our competitors, and in the others we may use it to build capabilities that are critical to our strategic differentiation strategy.
Evolution of enterprise architecture
In its idealized form – as in what is promulgated by industry analysts and consultants – enterprise architecture has evolved during the past decade from enterprise architecture as technology architecture (EA = TA), to enterprise architecture as enterprise-wide IT architecture.
(EA = EWITA), to enterprise architecture as the architecture of the enterprise, encompassing business architecture along with enterprise-wide IT architecture (EA = BA + EWITA). At the same time EA groups within leading organization have moved through the same evaluation, shaping the thinking of industry analysts and being shaped by them. In the sections that follow, we consider the benefits gained as the scope of the EA practice is expanded. (Malan & Dana, 2016)
what views are there of the enterprise architecture?
Which stakeholders need which information and which roles and processes are required to manage the enterprise