Furthermore this could act as a threat to the Antarctica cruise industry and have a negative effect on tourist numbers. This could result in the need for tourist’s attractions to be adapted and international marketers to search for new and additional sites of interest for their consumers (Maher et al., 2010). Nevertheless, despite the potential threats, a longer season of Arctic cruise tourism will cause the attraction of cruise tourists, along with Antarctica tourists with the motivations of ‘last chance tourism’, and industry could see a huge opportunity and growth in tourism demand to both Polar Regions (Maher et al.,
Furthermore this could act as a threat to the Antarctica cruise industry and have a negative effect on tourist numbers. This could result in the need for tourist’s attractions to be adapted and international marketers to search for new and additional sites of interest for their consumers (Maher et al., 2010). Nevertheless, despite the potential threats, a longer season of Arctic cruise tourism will cause the attraction of cruise tourists, along with Antarctica tourists with the motivations of ‘last chance tourism’, and industry could see a huge opportunity and growth in tourism demand to both Polar Regions (Maher et al.,