Cultural synergy requires that individuals involved in global transaction(s) be culturally aware and competent of cross-cultural communication; otherwise, it is impossible to facilitate successful outcomes. Effective communication needs to seek to improve or create positive perceptions from other individuals and business partners. This Cross-Cultural Analysis will employ the workings of Dr. Geert Hofstede and researcher Michael H. Bond to determine how businesses, organizations, and countries can develop culture synergy to interact and do business successfully with China, Brazil, and Saudi Arabia. Dr. Hofstede identified four dimensions of national culture that can enhance business relationships, power distance, uncertainty avoidance, individualism/collectivism, and masculinity/femininity. His work will be useful in unveiling the factors that create individual values and set the practices of communication in each culture. In addition to Dr. Hofstede’s work, Michael H. Bond’s research will uncover the continuum of variation in the differences of communication, power structure, time, and collectivism in varying …show more content…
Values and norms are not unique to an individual but rather are the by-product of civilization. This civilization is dependent on the customs mandated by family, community, nationality, and society as a whole, in result, this unique “nature” is responsible for the formation of cultural background which sets individual values. These values, control the aspects of the dimensions listed in Dr. Hofstede’s work: power distance, uncertainty avoidance, individualism/collectivism, and masculinity/femininity. “Values are abstract and generalized principles defining appropriate and inappropriate behavior” as described by the text Managing Cultural Differences (Moran, R.T., Abramson, N.R., Moran, S.V., & Harris, P.R 2014). From the beginning of a life, the parental figures around an individual are responsible for planting the ideas of individual values. As a result, most individual values are representative of their parent’s values which can be based around religion, regional background(history), social class, and economic conditions. Of course, individual values will have differences but these differences are the result of various personal experiences and peer groups. People naturally communicate within the foundation of these values and norms. It is these foundations that can complicate communication among different