These are topics that catch the eye of the average person. They catch our attention because they interesting subjects. They intrigue us. They spark our curiosity. They also raise a lot of controversy. As we have seen, sex may or may no sell a product. For the short run of a company a sexual ad might provide good profits, but as we saw with Cummins Engines, the long run is far more valuable. A company with a clean image of donating to charity, using clean ad schemes or just doing the right thing is going to prosper a lot longer than the ones using slogans like "Tickle My Taco." CSR needs to be a higher priority in the advertising schemes of all companies. They need to not over use sex and not use it for irrelevant products (such as a hamburger). "Advertising is a very limited and very limiting form of communication, costly to undertake and difficult to carry out successfully. The marketing question of how to best communicate is a conservative one, but is also an effort to maximize the likelihood of a favorable consumer response. Too often, the advertising writers seem focused on titillating each other with the overuse of lewd jewelry, exposed breasts and other distractions. In the end, the sex does not sell
These are topics that catch the eye of the average person. They catch our attention because they interesting subjects. They intrigue us. They spark our curiosity. They also raise a lot of controversy. As we have seen, sex may or may no sell a product. For the short run of a company a sexual ad might provide good profits, but as we saw with Cummins Engines, the long run is far more valuable. A company with a clean image of donating to charity, using clean ad schemes or just doing the right thing is going to prosper a lot longer than the ones using slogans like "Tickle My Taco." CSR needs to be a higher priority in the advertising schemes of all companies. They need to not over use sex and not use it for irrelevant products (such as a hamburger). "Advertising is a very limited and very limiting form of communication, costly to undertake and difficult to carry out successfully. The marketing question of how to best communicate is a conservative one, but is also an effort to maximize the likelihood of a favorable consumer response. Too often, the advertising writers seem focused on titillating each other with the overuse of lewd jewelry, exposed breasts and other distractions. In the end, the sex does not sell