Online shopping has no closing time to it; it is available all 24 hours of the clock to the customers, which makes it seem more attractive to them. About 61 percent of those that choose to shop online say that they opt to do so simply due to the fact that they do not have to wait around in queues (Top reasons why people shop online, 2008 ). The added benefit of customer service being available 24/7 is also what attracts customers to online shopping; they are able to enquire easily without having to wait for the store or customer care department to open (Hermes, …show more content…
The fact that online shoppers do not get to see or feel whatever it is that they are purchasing, the sellers provide more descriptive details of the products, which satisfies a large amount of people, causing them to turn into online shoppers (Lim, H. and Dubinsky, A.J., 2004). Apart from the detailed descriptions they receive, online shoppers also find satisfaction and reassurance in reading the reviews of those that have already purchased the product that they sought out