Therefore, the label has function as consideration for consumers to make choices (Moniharapon, 1998). One of the factors that affect consumers ' lack of nutritional labels in reading that is a low level of knowledge of the consumer. Knowledge is defined as a person's ability to determine everything known and gained against the specified object (Setijowati et al, 2010). In determining the choice of products that will be consumed, consumer knowledge of nutrition labels is very important (setijowati, et …show more content…
Where is 48.5% have a medium level of knowledge about food packaging labels. On the research of Drichoutis et. Al (2006) on the nutrition label of previous research found that the existence of a relationship between nutrition knowledge or perception regarding the knowledge with the behavior of reading the label of information of certain