Jack Kapp and his record company, Brunswick Records, first started the record revolution. Kapp first started his own company, “his store on the city’s West Sides, where many of his customers came from the nearby African American neighborhood” (Ashby 234). To catch his clientele he first started to cut the price of records, and then he started to become a scout and producer to create even more records. With the price of records so cheap, families would be able to purchase multiple records for just a few bucks. This type of cheap entertainment was just what society needed to take their minds off of the Great
Jack Kapp and his record company, Brunswick Records, first started the record revolution. Kapp first started his own company, “his store on the city’s West Sides, where many of his customers came from the nearby African American neighborhood” (Ashby 234). To catch his clientele he first started to cut the price of records, and then he started to become a scout and producer to create even more records. With the price of records so cheap, families would be able to purchase multiple records for just a few bucks. This type of cheap entertainment was just what society needed to take their minds off of the Great