The first of the factors concerns the environment. This factor has been …show more content…
With a yearly gathering of some “20,000+ visitors” (Tapp, 2017) it’s one of Spain’s most anticipated festivals. Derived from the end of WWII this continued cultural festival, attracts many local visitors as well as oversea visitors. The history of the festival was derived at the end of August 1945. With the youth of the town attending an event, there was a small rage which meant a fight broke out. With this a vegetable battle began. Since this initial outburst the festival continued to bring people to the town. The ban of the festivities in early 1950s meant a short break and a further cancellation in 1957 as an act of protest meant it was held. Though since “2002, La Tomatina of Buñol was declared Festivity of International Tourist Interest by the Secretary Department of Tourism due to its success.” (Studio, 2017)
Despite the success of this yearly traditional there is, to a degree, some debate to how ethical the festival is compared to other festival which are held. Therefore, the dilemma which this festival poses is food wastage. Whilst festivities of throwing tomatoes at each other may seem appealing the mass amount of food which is thrown away is astronomical. From the Express newspaper article in under an hour some “165 tons of the fruit were thrown” (Worden, …show more content…
As certain crowd gatherings don’t result in anti-social behaviour, but pro-social behaviour. Consequently, the deindividuation theory can be argued to increase this pro-social behaviour, with contradictory effects. Such crowds as religious congregations and music festivals, people’s loss of individuality becomes diminished thus everyone within a group is anonymous. To further emphasise this, Philip Zimbardo and his 1969 theory of deindividuation and the ‘faceless crowd’, “being part of a crowd can diminish awareness of our own individuality, as in a large crowd each person is faceless and anonymous - the larger the group, the greater the anonymity” (Cardwell and Flanagan,