It sends off information to consumers in a subconscious manner; it influences the needs of consumers; and it is also a controversy when it comes to the moral principles of the company due to its way of persuading consumers’ purchasing decisions typically in a negative manner. The psychology behind marketing strategies is complex and varied because there are many ways to influence consumer preference which usually depends on the culture, situation, and need of consumers. Companies have to find out and utilized different kinds of tricks to properly send their messages to their target consumers. They need to analyze the consumer behavior patterns and the factors which affect them so that they can come up with strategies to fulfill their goals which are to catch the consumers’ attention and to keep them interested. Likewise, satisfactions of the different levels of needs of the consumers have to be accomplished by the companies to deepen brand loyalty. In addition, the companies should be able to make the target consumers trust the companies to provide the products that the consumers need and in return, the consumers would keep on coming back to the company for repeat purchases of the product line. However, there are companies that abuse the freedom to utilize different kinds of strategies to increase the
It sends off information to consumers in a subconscious manner; it influences the needs of consumers; and it is also a controversy when it comes to the moral principles of the company due to its way of persuading consumers’ purchasing decisions typically in a negative manner. The psychology behind marketing strategies is complex and varied because there are many ways to influence consumer preference which usually depends on the culture, situation, and need of consumers. Companies have to find out and utilized different kinds of tricks to properly send their messages to their target consumers. They need to analyze the consumer behavior patterns and the factors which affect them so that they can come up with strategies to fulfill their goals which are to catch the consumers’ attention and to keep them interested. Likewise, satisfactions of the different levels of needs of the consumers have to be accomplished by the companies to deepen brand loyalty. In addition, the companies should be able to make the target consumers trust the companies to provide the products that the consumers need and in return, the consumers would keep on coming back to the company for repeat purchases of the product line. However, there are companies that abuse the freedom to utilize different kinds of strategies to increase the