Sheehan, Assistant Professor for the College of Communications at the University of Oregon, defines stereotyping as a way to intrigue certain audiences by targeting and portraying a group of individuals that share the same culture, gender, or race and by exploiting their behavior and beliefs through unfair characterization (81). Marketers believe stereotypical portrayal helps sell product and benefits large companies. For example, if a marketer is trying to sell a sports car, the advertised car would be surrounded by beautiful women. Not only is the marketer trying to grab the attention of a male audience by seducing them through the women’s sensuality, but is also physiologically stating that if one buys this car, the owners will take part in obtaining a beautiful woman, as seen in the
Sheehan, Assistant Professor for the College of Communications at the University of Oregon, defines stereotyping as a way to intrigue certain audiences by targeting and portraying a group of individuals that share the same culture, gender, or race and by exploiting their behavior and beliefs through unfair characterization (81). Marketers believe stereotypical portrayal helps sell product and benefits large companies. For example, if a marketer is trying to sell a sports car, the advertised car would be surrounded by beautiful women. Not only is the marketer trying to grab the attention of a male audience by seducing them through the women’s sensuality, but is also physiologically stating that if one buys this car, the owners will take part in obtaining a beautiful woman, as seen in the