This essay discusses and justifies the choice of research methodology for addressing the research question developed to investigate a particular research problem of the professional football players in Saudi Arabia are not ambitious to warming up exercises. In this regards a qualitative case study (CS) methodology is chosen as the appropriate choice for addressing the research question. The discussion on methodology is based on the key characteristics of qualitative CS methodology in terms of its underpinning ontological and epistemological assumptions and broad characteristics. This will lead to the choice and justification of the data collection techniques and data analysis and finally the conclusion. The main research question that this inquiry will attempt to address is:
“Why professional football players in Saudi Arabia are not ambitious to warming up exercises”?
This essay discusses the underpinning research paradigm of CS methodology, data collection and analysis techniques …show more content…
A qualitative interview is a conversation with a purpose in which the direction of conversation is controlled by the interviewer who listens to answers carefully, interprets their significance to the investigation and then frames next question (Gillham 2000; Yin 2009). Flexibility is one of the strengths of semi-structured interview as it allows the researcher to conduct the interview at their own natural pace and fluency (Gillham 2000). A semi-structured interview is guided by a list of questions and issues to be investigated, known as interview guide (Merriam 2009; Bryman 2012), as there is no need to determine the exact wording and order of questions beforehand (Yin