Taking into consideration the attempts to attack the accuracy of eye witness, it was found out that the memory remained unaltered in individuals even in case there is a competing background to call it inaccurate. …show more content…
Double-blind lineup administration which is a relatively easy reform to implement is suggested to help to guard against these risks by the ensuring that administrator expectations do not taint the eyewitness evidence. To be more precise, whilst nobody likes to think of the scientists as dishonest, there is often existing pressure. It is the fight for research grants and from billion dollar drug companies, in order to generate positive results. This always is considered to give a chance that a scientist may manipulate the results, and try to show research from a better side (Shuttleworth, 2015). Proving that the researcher, as it is suggested, carried out a double blind experiment might reduce the chance of …show more content…
Questionnaires, surveys, and market research all are considered to use this technique in order to retain credibility. For example, if you want to compare two different brands of the washing powder, the samples are suggested to be in the same packaging. It has to be stated that a consumer may have an inbuilt brand identity awareness, and also preference, which is suggested to lead to bias and favoritism. The example of the weakness of the single blind techniques is considered to be in police line-ups, where a witness is suggested to pick out a suspect from a group. Many legal experts advocate that these line-ups are to be unsupervised, and also, unprompted. If the police are suggested to be fixed on bringing the particular subject to justice, they might subconsciously, or consciously, tip off the witness (Shuttleworth, 2015). It has to be admitted that humans really properly understand unconscious cues and body language, so the chance of the observer's bias is to be