Institutional Arrangements Since Facebook’s launch, the company has been the social networking standard. This not only helped legitimize the social product through peer pressures that help to attract and retain users, but also granted Facebook a competitive advantage in an emerging market. Although the ultimate authorities governing and legitimizing norms are the society in which organization functions, the political regulation is the entity to institutionalize the system, permitting firms to operate and gain access to the resources they need27.
Legitimation
Facebook is unique as a company in the sense that it did not have to work hard to gain traction amongst its initial users. The program initially appealed to a wide demographic …show more content…
Market Consumption Facebook has revolutionized how people interact both online, and in person. Never before have both people and businesses alike been able to harvest socio-cultural information so easily from an elaborate social network. Facebook has strategically imbedded itself within users’ relationship circles helping to expand interactions with suggested friends and businesses. Not only has Facebook created a community for friends to catch up and keep current with information, but also it has developed an appealing direct channel for marketing and advertisement.
Cultural Norms
Through its widely recognized popularity, Facebook has managed to create an immense database of individuals. This has changed the way people prelude introductions, formal or otherwise, by helping to eliminate any “blind” aspects of initial …show more content…
Similar training tactics were explored in Patagonia’s training program, which educates all Patagonia employees on social responsibility, a primary focus of the company23. Comparably, Facebook’s training helped to emphasize its high standards, identify internal leaders, promote mentors, and encourage innovative thinking. Facebook training program also helps to connect engineers with teams by exposing them to different parts of the organization and matching them to projects and problems they enjoy working