Tanner, Raymond. (2010), Defines offerings as goods and services designed to deliver value to customers either to fulfill their “needs”, satisfy their “wants” or both. (p. 111). What exactly is a consumer offering? A consumer offering can be either product or service. The product is tangible offering, such as physical goods purchased, sold or owned. An example of a product is a car, a dress or a computer. A service is an action provided to a buyer, such as getting your hair done at the salon or medical test conducted at a laboratory which has an intangible benefit. …show more content…
There are four different types of consumer offerings marketing personals classify consumer offerings into these four types of consumer offerings. Marketers in many methods characterize products and services. According to Tanner, Raymond, (2010) consumer offerings organized into four general categories explained as “convenience offerings, shopping offerings, Specialty offerings and unsought offerings” (p. 117). The offering classes are functions of how consumers prefer purchases. Of course, these offerings vary based on customer needs, taste, and preferences. I will now venture into explanations of the different offerings and the type of transaction which the consumer is expected to obtain with each