Although currently facing a shortage of Tutti Frutti Franchisee customers but try and generate interesting ideas to increase his sales. He produced food western food and produce meat with homemade recipes that he effort herself on approval by the franchisers. This can prove franchisee will think of things that can attract customers despite declining business.
b) Business systems
i) Tag or Trade Mark Franchise
This type is more similar to licensing (licensing) in which the franchisor gives the franchisee the right to manufacture products under the brand name, trademark name, trademark, logo, caricatures and so on belong to the franchisor for a particular region. This kind of approach does not require a franchise complete system, …show more content…
Through the business format franchise, franchisees not only given the right to use the brand franchisor or distribute products, even duplicating the entire business system practiced by franchisors and franchisees in the same network. In this type of franchising the franchisor is responsible for providing to franchisees starting from concept development and site selection, up to, operating manuals, training, accounting systems, advertising and promotion package and ongoing support services. Franchise business format franchise is kind of widely accepted and recognized under the Franchise Development Program organized by the government. A clear example of this type of franchise is as practiced by McDonalds …show more content…
Under the agreement, which charmed franchisees must comply with the rules or conditions imposed by the franchisor as raw material acquisition, sales procedures and business items. Any act that violates the terms will be penalized if the franchisor to know about it. However, if there are matters that require immediate action, the franchisor will allow it. It refers to the words of Mr. Ramdzan `Actually, we are not permitted to buy goods from foreign distributors, but if there is an emergency such as a lack of material and we will buy from distributors outside".
v) Introduction of a New Menu
Under the terms of franchisees are not allowed to add something new in the business such as new menu, additional flavors and exchange business theme. Tutti Fruitti has added new menu in their business that is based food Western Food. It thus is the one way to maximize business revenue with the introduction of new attractiveness to business. The success of the franchisor for permission to look at the economic situation in the country and customer acceptance of yogurt are now deteriorating.
vi) Marketing