The Subject: Kyle The Subject of this case study research paper is Kyle Hinds. The 26-year-old student is looking to get his Bachelors of Science degree in Psychology at liberty university. He has been attending Liberty University for little over a year now …show more content…
has taught Kyle and will help him drastically in his field of market research. One of the most important topics presented in the course the ethics in behavioral research. Correct ethics in a general sense is important to any occupation, but according to Kyle it is especially important in Psychology. When in the field of psychology, it can be easy for someone to use advance knowledge of human behavior to be used in a non-ethical way. According to the assigned text Methods in Behavioral Research “ethical practice is fundamental to the conceptualization, planning, execution, and evaluation of research” (Cozby & Bates, 2012) this is important because without fully understanding the implications of research you are potentially putting yourself and others at risk. For instance, confidentiality is a major issue when it comes to behavioral research, because some tests can be very revealing of people’s personal lives and if some information could be leaked out this could be detrimental to their well …show more content…
The first thing when conducting research is determining what method to use to gain the correct information. Almost all methods of research are either quantitative or qualitative. Qualitative research is when you want to observe someone in their natural setting and describing their world in their own words (Cozby & Bates, 2012). Some examples of Qualitative research include naturalistic observation and systematic observation. If you are looking to focus on specific behaviors that can easily be counted you would want to use a quantitative type of approach in order to systematically track and quantify data (Cozby & Bates, 2012). In a quantitative approach one would use types of surveys, and analyze content given to them in written or statistical