individualist vs collectivist In an Individualist culture, the focus is on being independent and self-reliant. Individualist culture also values individual members and thus focuses on human rights. A collectivist culture focuses on the common good of the group over the individual. In a collectivist culture there is more focus on the wellbeing of the family and community, people draw together for support.
I live in the US where much of the culture is individualist. Americans can focus too much on individualism at times and could learn