The letter from Seaver was primarily written to reject Coca-Cola’s proposal of discontinuing the use of the slogan but it also ended up ridiculing Herbert. Herbert, however, had some strong points too especially when he provided logical arguments. In his letter, he mentioned historical dates to establish a seniority over the slogan. This would make his argument solid because it is difficult to challenge the ownership of something when someone else has claimed it far longer. Seaver though, worked his way around Herbert’s points and avoided the dates completely. Why are rhetorical strategies important? Rhetorical devices can influence an author’s
The letter from Seaver was primarily written to reject Coca-Cola’s proposal of discontinuing the use of the slogan but it also ended up ridiculing Herbert. Herbert, however, had some strong points too especially when he provided logical arguments. In his letter, he mentioned historical dates to establish a seniority over the slogan. This would make his argument solid because it is difficult to challenge the ownership of something when someone else has claimed it far longer. Seaver though, worked his way around Herbert’s points and avoided the dates completely. Why are rhetorical strategies important? Rhetorical devices can influence an author’s