Commodity fetishism continues to be something humans rely on for social relationship to production and for social capital. For example, the production of a tangible good is heavily relies on consumerism, as the ideology of spending to work, and working to spend is glorified. Marxist critique of social relationships to market trade, money and commodity exchange puts a higher value on acquiring labour wage than the means of production. This initially puts humanity in a state of circumvoluted society, in that “humans rely on commodities, therefore must work towards achieving these by means of productions of other commodities for a working wage in order to attain these commodities” (Kamenka, 1972, p.70). It is important to acknowledge the agency of individuals involved within the sociological sphere of commodity fetishism, because in order for it to exist there must be a following to support the system. Today, commodity fetishism can be examined using shopping, for example the winter holiday season is a serious deal in the realm of sociological approach to how celebration takes place for
Commodity fetishism continues to be something humans rely on for social relationship to production and for social capital. For example, the production of a tangible good is heavily relies on consumerism, as the ideology of spending to work, and working to spend is glorified. Marxist critique of social relationships to market trade, money and commodity exchange puts a higher value on acquiring labour wage than the means of production. This initially puts humanity in a state of circumvoluted society, in that “humans rely on commodities, therefore must work towards achieving these by means of productions of other commodities for a working wage in order to attain these commodities” (Kamenka, 1972, p.70). It is important to acknowledge the agency of individuals involved within the sociological sphere of commodity fetishism, because in order for it to exist there must be a following to support the system. Today, commodity fetishism can be examined using shopping, for example the winter holiday season is a serious deal in the realm of sociological approach to how celebration takes place for