The essay critically points out the assumption of Marx’s approach i.e. ‘freewill’ (McGee 1980)
MCGee claims that ideographs exhibit real discourse that functions with the agent of political consciousness. “The diachronic structure” of an ideograph establishes the categories and various meanings or parameters associated with it. He suggests, all ideographs consider together are related one to another, and to be consonant in such a way that it produces the unity in a particular historical context. (McGee 1980)
This article is based on a perspective that assumes a knowledge and a communication are not different entities. In this article, McGee affirms that the communication cannot be retrieved, packaged and transported. This viewpoint also suggests that sender can never have full control over how the message will be received, which means receivers do possess the power to make or re-write the message.
Both of these theories represent certain similarities as well as differences: