Other advanced technologies that Korea has include its toilets, the prototypes of future transportation at the Hyundai Motors plant we visited, and the innovations for the Smart House that Samsung showed us during our tour. Learning about how Korea’s economy drastically advanced and being able to see the effects of it in person has changed my perspective on how developed and rich the country is through its technology and the presence of large businesses everywhere we went in Korea.
Although I enjoyed all of the events during the Korea trip, one of the memorable moments that stuck out to me was when I went to take a dance class at the 1 Million Dance Studio in Gangnam. I went to this studio by myself because my friend in Seoul was busy the night I went. I was able to learn a different style choreography from a Korean choreographer, which is an …show more content…
Although these aspects of a country can be complicated, it is essential to have a deep understanding of these areas in order to successfully tap into a foreign market. For example, learning about Korea in class and at the lectures at SKKU involved the preferences, characteristics, and behaviors of Korean citizens, such as being collectivists and importance of status. Professor Eric Shih stated that because Koreans have a low cultural and ethnic diversity and are collectivists, they have homogenous preferences which strongly affect the types of business that are able to penetrate and thrive in the Korean market. Learning and performing market analysis of countries can be used to gather great information and create predictions, but this course allowed me to see what the market in Korea is like in person. From what we learned in class and Professor Shih’s lecture I was able to experience how strong the collectivist thinking is through the majority of the colors of the cars on the street were either black, white, or gray, the persistent fashion and trends Koreans followed since they all dressed very similar, and how there were generally the same stores and businesses in the districts that we visited. Although