Future Strategy
The current social media strategy for Movember Canada, as detailed above, is sufficient in its entirety; however, the organization can benefit greatly by making minor changes to its existing social media pages (i.e. Facebook and Twitter) and developing a national Instagram, YouTube, and Pinterest profile. The inconsistent and decreased content posted on Facebook and Twitter translates to a decreased pledge interactivity with the foundations and a loss of opportunity in terms of recruiting new pledges through the foundation’s social media profiles. Additionally, by building a strong online presence through consistent content-based posts the national branch of Movember Foundation can increase its donors and participants.…