The market segmentation :The process of defining and dividing a large homogenous market into subset or segment similar needs or needs or demand and the segmentation marketing create opportunity help growth and success specific groups
In M&S segmented market according to geographic and psychographic and demographic and behavioral segment also segmented the market demographically and the customers different as age and groups - ethical groups and social class and gender
Mark and Spencer basic its market segmentation through value many product in M&S ( clothing and food wear and gif)t
Consumers behavior the study of individuals and groups and organization , processes that are used to identify and secure , use of products and services …show more content…
Mark and Spencer used a deviser responsible about their test their favorite clothes and color and their body shape , in the ends style advisor of mark and Spencer create a profit with three different stage the first about the recommendation the second type of the clothes (jeans –skirt- food ) third outfit can use for different event . mark and Spencer this is company have a many ways to attract customers and their consumers as ability to communication naturally with friends and word of mouth
Always in constant evolution of their products in order to maintain loyalty and strong relationshof with their customers in order to achive the profitable for organization and satisafied their consumers …show more content…
impact of communcation technology on external communcation used Email also and telephone, mark and spencer have a structure with many staff working also responsibilty and communcation in order to help and make the company runs efficetvely and smoothy ,when we evaluation affevt of vommuncation technology on performnce of mark and spencer , as make mark and spencer used moderen technology communcation (internal like adminstration and annul report also external like email and website also used the market reserch and desing product and desing logo and used their products and service