The focus of a company with a production orientation is maximizing production output. A company is succeeding at production orientation when it is manufacturing as many products at the cheapest possible price. Market orientation in contrast to production is solely focused on the consumer. They respond to marketing research. While marketing is essentially lead by the needs of their customers, production does not pay close attention to the needs of their customers. Production oriented companies will look for new customers rather than change their …show more content…
While societal marketing and traditional marketing have the same focus, traditional marketing relies on the concept hook to sell a product, while the main goal for societal is to focus on the needs of the society. “Sales orientation looks inward at the business and its needs to sell product or services.” (Dunnett 2017) Market looks outward toward the customers and focuses all aspects of the business. Market assumes that their consumers make buying decisions, while sales assume they are reluctant to making a purchase. All four philosophies affect the strategy, processes, organization, and culture of a