The average score of 4.8 is attained for the overall customer satisfaction. Service quality is the leaders of the customer’s satisfaction. This is also supported by the statement about visiting the hotel again is with the average score of 4.9. 61.7% respondents were ready to visit again. As there is a relationship between the customer satisfaction and next visit to the hotel can be understood clearly.
Recommending the hotel is also confidentially done by 60% of the respondents, the service provided by the hotel made them satisfied and met their needs and expectations. The pricing also plays a key role in decision making along with the service quality. Thus, it should be reasonable and good for the customers. 61.7% feel that the pricing is reasonable and good.
Overall score is 4.845 for the customer satisfaction.
From all the above it is clear how the performance or …show more content…
This helped to know strengths, weaknesses, opportunities and threats. based on these, the objective of the study is developed. The SWOT analysis revealed that the organization has more strengths and opportunities than the weakness and threats. These can be managed by focusing on the service quality.
It also pointed out the organization has to improve the itself, as EXPO 2020 is nearing in few years it is essential to increase the market share and organizational productivity. In order to attract and satisfy the customers visiting during Expo 2020, the organization has to improve its service quality.
The objectives focused on evaluating the service quality performance and identify how service quality influences customer satisfaction and customer loyalty. based on the service quality performance, the gaps found should be fulfilled. this makes the organization to