1. What is your company’s brand archetype as determined by the quiz?
- Caregiver
2. What parts of the brand are consistent with this archetype? Which parts are not? Explain in detail.
Best Buy Affordable believes that quality products should not be exclusive right for the rich, but should be available to everybody. Our tag line “…we know you deserve the best deal” enhances the facts that Best Buy Affordable cares well for the customers. As the result clearly states “The Caregiver archetype is compassionate and generous; their meaning comes from helping others. Consistent and trustworthy, they offer a high level of customer service.” This is Best Buy Affordable guarantee.
It is astonishingly hard for me to find an area …show more content…
Buy- Represent intent to buy
C. Affordable- Represent ability to buy
D. The Tag line: “…we know you deserve the best deal”
This is all about enabling the people to buy quality products at affordable prices. This again is embodied in the final result of the quiz “The Caregiver archetype is compassionate and generous; their meaning comes from helping others. Consistent and trustworthy, they offer a high level of customer service. Caregiver can also be applied to brands that help people take care of themselves.”
4. Discuss the results and provide examples of how the archetype is represented by various elements of your company’s brand. In other words, how does your brand embody the archetype? Be specific.
As stated earlier, this is one of the most accurately and scientifically designed quiz around. At each step of the quiz, I have to purse to think of what Best Buy Affordable truly represent, and each question were answered honestly and the result came.
At Best Buy Affordable, the brand is embodied in the archetype because of the products provided are brand names like Panasonic, Sony, AZT Corporation, Brother International, Motorola and much more. Secondly, the quality of customer serve we provide. For example, we ship orders within hours of purchase with a follow-up letter appreciating the customer, we also provides answer to most questions on individual as soon as customer have any concerns; most of the time within the