Nordstrom is one of the few retailers to offer value-adding outlets. Companies like Target and Macy 's are confined to department stores only. Nordstrom Rack, the name of Nordstrom’s outlet stores, gives Nordstrom exposure to a completely different customer who is all about value (Lutz 1). Nordstrom Rack sells high-end merchandise at a discounted price to its customers. This positioning strategy is implemented by Nordstrom to reach out to different customers and provide those customers with more value. This positioning strategy is also very distinctive, which adds to Nordstrom’s competitive advantage. Most retailers only have department stores, which occasionally have sales and promotions. By providing its customers with an outlet that offers high-end goods at a discounted price, Nordstrom is able to attract more customers and create a distinctive competitive
Nordstrom is one of the few retailers to offer value-adding outlets. Companies like Target and Macy 's are confined to department stores only. Nordstrom Rack, the name of Nordstrom’s outlet stores, gives Nordstrom exposure to a completely different customer who is all about value (Lutz 1). Nordstrom Rack sells high-end merchandise at a discounted price to its customers. This positioning strategy is implemented by Nordstrom to reach out to different customers and provide those customers with more value. This positioning strategy is also very distinctive, which adds to Nordstrom’s competitive advantage. Most retailers only have department stores, which occasionally have sales and promotions. By providing its customers with an outlet that offers high-end goods at a discounted price, Nordstrom is able to attract more customers and create a distinctive competitive