The government’s role in the pharmaceutical industry always starts with a regulatory body. In Canada, the main regulator for pharmaceuticals is Health Canada. The counterpart in the United States is the Food and Drug Administration (FDA). The regulatory body is tasked with ensuring the …show more content…
A drug by the name of Xalatan caused an extreme change in eye colour after moderate periods of use (Hooper, 2008). Incidents like this are not common, however they do occur. It is estimated that more than a hundred thousand people have died in 1994 due to adverse side effects and reactions to drugs approved by the FDA (Hooper, …show more content…
In this step, most of the economic forces come into play; namely pricing and competition. In terms of pricing, does the company price its drugs above its production costs or does it research the price that the market would bear? (Hooper, 2008). The answer is never that easy. Companies that wish to maximise profit will set high prices for consumers that are willing to pay; however, the same drug in a poor country might be priced lower (Hooper, 2008). The drug Crixivan, for example, is priced differently in Africa than it is in the US. Merck, the company that manufactures Crixivan is able to charge over six thousand dollars for a year’s supply in the US; however, the same drug costs six hundred dollars in Africa for a year’s supply (Hooper, 2008). The other economic force is competition. Although brand-name drug manufacturers do compete between each other based on price, another form of competition, which will be discussed later, is the rise of the generics industry. The rise of the generics industry can be contributed to government policy whereby governments allow generic-drug makers to conduct research on patented drugs prior to the expiry of the patent. This presents consumers with a lower cost equivalent of the brand name drug. The ascent of generic-drug manufacturers, could be argued, is attributed to the public interest theory of