Geographic location and climate have given BR-VT many advantages in terms of tourism: Being located in the most dynamic economic region of Vietnam, …show more content…
Porter’s 5 forces analysis
Porter's Five Forces of Competitive Position Analysis were developed in 1979 by Michael E Porter of Harvard Business School as a simple framework for assessing and evaluating the competitive strength and position of a business organization.
This theory is based on the concept that there are five forces that determine the competitive intensity and attractiveness of a market. Porter’s five forces help to identify where power lies in a business situation. This is useful both in understanding the strength of an organization’s current competitive position, and the strength of a position that an organization may look to move …show more content…
Then, they will have significant leverage to negotiate lower prices and other favorable terms because the threat of losing an important buyer puts us in a weak position. However, with our high-quality products, professional service, and reasonable price, we believe that in the next short period of time T-BOX will create a strong brand and solid position in Vung Tau market. Thus the power of our buyers will be lower.
Threat of new entrants
The threat of new entrants is the possibility that new firms will enter the market. With possibly significant resources, they could bring a desire to gain market share. The threat of new entrants for T-BOX is high because of low capital investment and high demand of market might grow in the future.
Threat of substitute products or services
T-BOX is committed to provide our customers the high-quality products, professional service, and reasonable price. Therefore, customers cannot easily switch away to another competitor’s product or service. The threat of substitute products or services is medium.
Rivalry among existing