depending on the industry type or the language community. Comprehensively understanding and explaining the concept of quality helps ensuring the construct validity while decreasing the confusion in inferences and decisions made.
There are various reasons to the importance of the construct validity. Construct validity conveys the extent to which a test or an experiment is measuring the intended aspects of the construct of interest. Shadish et.al. (2002) suggest that construct validity is determining whether or not the constructs of a specific operationalization in an experiment is close to what it is supposed to be according to the employed theory. If any deviations occur through the experiment, the constructs can be revisited or reformulated, and appropriate inferences can be made accordingly. If the experiment results completely contradict the construct of interest, different research questions can be hypothesized. The interpretations of constructs and their labels