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The company has a variety of products, which are aimed at meeting the interest of various customers. The application of three segments including the wholesale, retail and licensing strategies assists the company increase its market base. The company has a CEO and chairman who has leadership. The expansion in Asia market makes the company bigger and stronger.
Weaknesses
The brand spends too much money on the making advertising process. The product price is very high compare to their competitors. Nowadays, their brand identity become one of their weakness since the company keep the same style since the past which could not follow the trend. The company also rely on the licensing partners to preserve the company’s licenses value. Their current financial situation is a major one of their