Nowadays there are so many features in smartphone that it can even be used as a method of payment at a nearby grocery store, completely dismissing the need of a wallet. This is an amazing example of an innovation being utilised within a product and it makes sense as to why these big companies would continue to try and improve on their line of smartphones, it is a must have in the everyday life of modern day society. Which leads us to the bread and butter of every technology based company, which is innovation and people.
Looking back at Samsung’s various lines of smartphones, it is no secret that Samsung thinks outside of the box when it comes to innovation and as stated on their company website “Samsung’s success depends on our people. Our people are our foundation, our future, and our differentiator” (Samsung, 2016). This is proven to be true through the various changes made over the years towards the overall aesthetic design of their smartphones as well as the internal specifications. Take for example, Samsung’s successful Galaxy smartphones, which was first released on June 4th 2010 (Hill, 2013). This is just one of the series of products that Samsung specialises on and in 2012 Samsung released the Samsung Galaxy S3 which was a success when it …show more content…
Samsung have proved to take their marketing skills to the next level through the clever use of social media and celebrities and have done so to an impeccable level that it really gave their competitors a run for their money. The perfect example was at the 2014 Oscars awards where during broadcast Ms. DeGeneres from the Ellen talk show used a Samsung smartphone to take a selfie featuring star actors Bradley Cooper, Brad Pitt, Kevin Spacey, Meryl Streep, Jared Leto and Jennifer Lawrence. The selfie went viral all over social media and what was thought to be a spontaneous moment, turned out to be a pre-planned marketing stunt by Samsung which costed the company almost 20 million dollars to get advertisement coverage (Vranica, 2014). This idea was re tried again earlier this year at the same event for a different product, the plan was to have Casey Neistat, who is a famous vlogger on YouTube, skateboard down an aisle at the Dolby Theatre advertising Samsung’s new product(Morris, 2016). Despite the stunt being cancelled last minute, it was still a success nonetheless, as Casey Neistat shared this story with his 3 million subscribers on YouTube (Neistat, 2016). Now this clever attempt, not only gained the coverage Samsung needed for their new product, it also saved the company 20 million dollars.