With the growing speed of technological advancement, Smartphones have become the essential components of our daily performance. As we look for convenience, we also respect the devices, which can combine multiple features …show more content…
It is extremely difficult for new firms to enter the market as barriers such as existing patents, control over essential raw materials and market, high customer switching costs and strong customer loyalty for existing brands block access to new firms who wish to enter the market. Apple (Iphone) is one of the multinational leading companies, introducing large amounts of technology gadgets daily. All over the world, this American based company has launched its products. Recently, Apple has a pronouncement of development of “super tablet” computer. Market researches show that customers’ demands are high for this new technology item. Over the past seven years, Apple has seen great success due to its imaginative and fresh way to do the business. Through continuous innovation, Apple has developed a series of exceptional products with imaginative design and style. In modern technology innovations, Apple Inc. has made reasonable steps in the expansion of information technology world. This expansion also forced its few competitors to boom and survive in the market with due competition Apple Inc. can be considered stand in difference market structures such as oligopoly and monopolistic competition. Apple Inc. maintains oligopoly market structure in the competition of smart phone brands announcements,but Apple Inc. is known as monopolistic competition in the branded computers. Monopolistic competition in …show more content…
They become inefficient because they mostly depend on market control if any other competitor takes the higher rank by wonderful product introduction. Monopolistic competitive entities have modest level of market control whereas oligopolistic companies have strong degree of market control.
Analysis of Apple Inc. with other Competitive Companies
Apple has an "i" for revolutionary technology.Since its release, the company's Iphone has made a revolutionary change in the market of cell phones and mobile, tablet computing. One of its popular products, iPad tablet computer has become another twirl change in the technology market. In past few years, it was stated that Samsung is a strong competitor to Apple Inc. and engaged in a rivalry relationship. Many economist crews said, Samsung will knock down the Apple Inc. and get the top position as a leading company in the modern era of