For example, selecting a picture to put on your wall or a colour for you bedroom wall. It is our instantaneous, emotional response to a specific situation. It is essential though, to know what is available and how to make this kind of decisions effectively. The term “aesthetics” comes from the Greek verb ‘aisthanomai’ and the noun ‘aisthetike’ which is the sense perception. Applied media aesthetics is not just about the analysis of media production, but also the creation and how we react to it. It is the method of “clarification, intensification and interpretation” (Zettle 2013). As the philosopher Edman
For example, selecting a picture to put on your wall or a colour for you bedroom wall. It is our instantaneous, emotional response to a specific situation. It is essential though, to know what is available and how to make this kind of decisions effectively. The term “aesthetics” comes from the Greek verb ‘aisthanomai’ and the noun ‘aisthetike’ which is the sense perception. Applied media aesthetics is not just about the analysis of media production, but also the creation and how we react to it. It is the method of “clarification, intensification and interpretation” (Zettle 2013). As the philosopher Edman