Using celebrities to advertise a product creates more interest in the product and draws more people to research the product and possibly buy it. There are many companies in competition with each other, and celebrity endorsement won’t necessarily make customers buy the product but it will draw more attention to that specific company over other companies, which will cause that company to be more successful. The author’s argument is also incorrect because marketing isn't misleading if the celebrity does in fact use the product. Consumers have no way of knowing for sure whether the celebrity uses the product or not and most celebrities claim that they wouldn't feel good about making money over something they aren't proud of. Therefore, if the celebrity does use the product, the advertisement isn't
Using celebrities to advertise a product creates more interest in the product and draws more people to research the product and possibly buy it. There are many companies in competition with each other, and celebrity endorsement won’t necessarily make customers buy the product but it will draw more attention to that specific company over other companies, which will cause that company to be more successful. The author’s argument is also incorrect because marketing isn't misleading if the celebrity does in fact use the product. Consumers have no way of knowing for sure whether the celebrity uses the product or not and most celebrities claim that they wouldn't feel good about making money over something they aren't proud of. Therefore, if the celebrity does use the product, the advertisement isn't