Axe goes for the “manly” and inappropriate viewpoint, on the contrary, Dove makes their men 's commercials intimate and what appears to be men that are gentle and kind. Both companies product commercials put men in a light on how their appearance should be or how they should act. For example, in Dove mens commercials they display a father and their kids bonding therefore making an emotional connection to fathers and men as a whole; Dove’s definition of manly is to be caring. Doves ads move away from the stereotypical way of advertising qualities that make men question their masculinity. Dove Men is making good use of the uprising demand of men 's beauty products, and appealing to men 's nurturing sides. Throughout Doves commercials, it aims to protect men 's gentle sides instead of bashing them or showing ways how to better become a man. Lasty, the commercials that Dove displays has no indications of women being objectified, unlike Axe. Obviously Dove could make improvements on their commercial but overall it is a successful way to grab attention and
Axe goes for the “manly” and inappropriate viewpoint, on the contrary, Dove makes their men 's commercials intimate and what appears to be men that are gentle and kind. Both companies product commercials put men in a light on how their appearance should be or how they should act. For example, in Dove mens commercials they display a father and their kids bonding therefore making an emotional connection to fathers and men as a whole; Dove’s definition of manly is to be caring. Doves ads move away from the stereotypical way of advertising qualities that make men question their masculinity. Dove Men is making good use of the uprising demand of men 's beauty products, and appealing to men 's nurturing sides. Throughout Doves commercials, it aims to protect men 's gentle sides instead of bashing them or showing ways how to better become a man. Lasty, the commercials that Dove displays has no indications of women being objectified, unlike Axe. Obviously Dove could make improvements on their commercial but overall it is a successful way to grab attention and