where many food being waste because of the inglorious food. Retailers only buy good shape and spotless food from the farmers to please their customers by offering perfect food so customers can come back to them. Since the costumers are used to it they don’t mind to pay more. On the other hand, farmer struggled because the food that retailers reject to buy now going into the waste, farmers does not have many resources to go to a local retailer and sell their imperfect shape food to them which led to food waste. Inglorious food can sell if retailers want because we have people who don’t want to pay more for food they want food to be cheap. Some retailer thinks that customers are picky and want buy inglorious food but eventually they will. In the article, “Wonky fruit and veg: how much do we really waste?” writer Leah Hyslop explains that “Consumers, however, aren’t as anti-ugly-veg as the supermarkets might think” (www.telegraph.com). This proves that customers are willing to buy imperfect shape food. Retailers need to take step to provide misshape cheap food to their consumers by doing this everyone will be benefited including the environment from the food wastage. Many local retailers have already started and having modest success. There is a one local grocery store close to my house and has made a separate place for cheap misshapen fruits and vegetables, which sell more than perfect shape food because every …show more content…
Reducing food waste is good for the economy and the climate. Initially, food waste costs farmers a lot of money to harvest, process, store, transport and distribute food. Therefore, it will impact the Retail price of the food. Also, if farmers have more accurate data and know how much food needs to be produced to avoid any surplus or wastage, the cost of food would be much lower since the process from harvesting to distributing would have less quantity to work with. Moreover, consumer spent a big part of their earnings on food which cause an economic problem as well. In the article “Why Food Waste is an Urgent Global Problem” by Jan Lee, states that an average American family loses $1,600 each year for food purchased but not eaten” (www.triplepundit.com). This shows that after consumers’ waste food, it cost the government a lot of money to pick up, transport and decompose food. “the direct economic consequences to producers of food wastage (excluding fish and seafood) run to the tune of $750 billion annually, FAO 's report estimates,” said Northoff. Lack of miscommunication with farmers resulting in food surplus and educating consumers about how food wastage can be managed would save everyone a lot of money, resulting in less economic losses. Improving communication between Retailers and Farmers would allow Farmers to quantify correctly