Not only is it the last source of innovation to be addressed in Drucker’s article (which may hint at its importance in the author’s opinion), it truly seems to be at the heart of the idea of innovation. Obtaining new knowledge presents the opportunity of seeing the world in a different way. The article describes new knowledge as being the superstar of innovation, and while not all of new knowledge may be useful per say, it can still be beneficial to procure new information and knowledge. For every piece of useful new knowledge there are probably ten times the amount of useless facts that can be …show more content…
For example guests from the popular business show Shark Tank, that present their ideas are notorious for having stories that portray flaws that they observed when using a product or instances when they were working too hard and wondered if there was a better way to complete their task. New knowledge may be one of the most difficult innovation sources to deal with, but the possible rewards of successful obtainment are probably why there are so many innovators around the world pursuing