Than the Real,” for the company, …show more content…
it is the result of many “sub-cultures” colliding, when the values of one culture clash with the values of another.” Corporate culture dissonance seems to occur at Finer bags because their business concept is deceptive, but a successful company needs to operate on trust and honesty. The top management people are trying to justify the business’s model of creating replicas to the employees, but
CORPORATE CULTURE 3 their argument seems disingenuous. In reality, it is hypocritical to expect honesty and fair dealing from employees when the business is deceptive, dishonest and likely illegal. Whilst the top management would, of course, want to instill honesty in their organization, the company’s culture is tainted by their deceptive business plan.
Conversely, a utilitarian argument states, in a strict sense, that we ought to do something because it will produce more total happiness than doing anything else would.” Ph.D. Austin, W. M. (2015.)
“…...in addition, an Act utilitarianism (AU) is the moral theory that holds that the morally right action - the act that we have a moral duty to perform - is the one that will (probably) maximize …show more content…
Essentially, this is an ethical justification that doesn’t seem appropriate since the business is based on an underlying principle of dishonesty. In my opinion, the utilitarian approach can be used to justify this corporate culture as ethically “respectable”. On the other hand, Kant’s Categorical Imperative (CI) argues that “the supreme principle of morality in any ethical dilemma is a standard of the rationality and objectiveness which should be followed unconditionally, irrespective of the other inclinations.” Allison, (2011). In this case, Kant’s approach seems to rationally address the dilemma against counterfeiting of luxury bags because they seem to be depriving other businesses of their rightful revenue. Accordingly, The Finer Bags’ business becomes a form of cheating. In the end, using the CI model, the business cannot be deemed as ethically correct. In conclusion, in many developed countries, counterfeits are seen as unfit where a large percentage of the population can afford the real luxury goods. However, in developing world,