The reason E.T. was so successful with its use of Reese 's Pieces is because the product is actually essential to the plot and is not overbearing. Unlike E.T., Transformers: Age of Extinction shoves product placement in the viewer’s face. Transformers also suffers because there is no creativity put in the product placement. When Stanley Tucci’s character used the Transformer’s metal to create a speaker, it is almost groan worthy due to the lack of creativity. Tucci literally has a metal that can turn into anything, but by turning it into a product, the creativity is nonexistent. Then there are cases like Jurassic World, where the film is actually aware of overbearing product placement. Creativity is added, since characters actually make fun of how many advertisements are in the park. However, critical success of a film seems to be not as relevant anymore. This is because product placement is now an absolute necessity for film studios in order to make
The reason E.T. was so successful with its use of Reese 's Pieces is because the product is actually essential to the plot and is not overbearing. Unlike E.T., Transformers: Age of Extinction shoves product placement in the viewer’s face. Transformers also suffers because there is no creativity put in the product placement. When Stanley Tucci’s character used the Transformer’s metal to create a speaker, it is almost groan worthy due to the lack of creativity. Tucci literally has a metal that can turn into anything, but by turning it into a product, the creativity is nonexistent. Then there are cases like Jurassic World, where the film is actually aware of overbearing product placement. Creativity is added, since characters actually make fun of how many advertisements are in the park. However, critical success of a film seems to be not as relevant anymore. This is because product placement is now an absolute necessity for film studios in order to make