In fact, the present status of Social Marketing has evolved through the stages of Social Advertising and Social
Communication.
Social Advertising is simply the implementation of promulgating for reshaping public perspectives and behavior towards a social cause or problem. For instance, family planning consortiums in
India, Pakistan, Sri Lanka, Mexico and numerous other countries have financed vital promulgation campaigns in the 70’s venturing to vend people the proposition of
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having fewer children. These type of properly outlined campaigns can sway orientation and behaviors. But quite often social advertising alone is not enough to make a dent in the problem5. These may be due to the fact that message has not been adequately researched or people may screen out the message through pernickety attention, perception or distortion. In certain cases, many people are actually confused about their course of action, as what to do after their insight to the message. When these limitations were conceded, social advertising transformed itself into a comprehensive perspective known as Social Communication. It takes the help of the other forms of communication