Value related
Sustainable businesses and sustainable business practices is also a trend that has begun to emerge. Consumers have developed concerns about the environmental impact of business and their products and have focused more on the trend of “going green.” In addition, it has also become easier to look into companies and their products and practices due to the increase in technology and social media (Greengard, 2013). Consumers are becoming savvier and demanding more sustainable, ethical, or healthy practices and unveiling companies who attempt to fool the public about using sustainable or green practices (Darroch, 2015).
Another recent trend emerging and affecting the consumer environment is the shift in …show more content…
Consumers are surrounded by technology and the technology is continuously improving. Products and services such as the digital wallet, mobile compatible content, and real-time media buying, where consumers can be sent coupons and incentives on the spot based off of their location, have all been created and developed in response the technology trend (Greengard, 2013). From researching brands and products online, comparing costs, and reading other consumer’s reviews online, technology has also allowed consumers more power than previous