Speed of Processing Theory: According to this theory, people can read words much faster than they can name colors. …show more content…
Recognizing colors is less of automated process. While the brain processes written meaning automatically, it does require an amount of attention making it more hard to process color information and slowing down reaction times.What this shows is that the brain can’t help but read. As constant readers, we encounter difficult words on such a repeating basis that the reading we develop almost effortlessly where areas declaration of a color requires more effort. What this reveals is that the brain can’t help but read. As habitual readers, we encounter and comprehend words on such a persistent basis that the reading occurs almost effortlessly, whereas declaration of a color requires more cognitive effort. When there is a conflict between these two sources of information, our cognitive load is increased, and our brains have to work harder to resolve the required difference. Performing these tasks (preventing reading, processing word color, and resolving information conflict) ultimately slows down our responses, and makes the task take longer.ve effort. When there is a conflict between these two sources of information, our cognitive load is increased, and our